LOFT Mastercard® - Program Details (2025)

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Activate Your Card

Start shopping, earning and saving right away.

Activating your card(s) is how we verify that you, the primary cardmember, actually received your card(s). This is just another way we help protect your credit card account and personal information from unauthorized use.

Once you've successfully activated your new card, you can begin using it immediately.

Activate Now

LOFT Mastercard® - Program Details (5)

Activate Your Card

Start shopping, earning and saving right away.

Activating your card(s) is how we verify that you, the primary cardmember, actually received your card(s). This is just another way we help protect your credit card account and personal information from unauthorized use.

Once you've successfully activated your new card, you can begin using it immediately.

Activate Now
See how much you could save each year

Enter your estimated monthly purchase amount for each category and watch your rewards grow.

Why Register for Online Access?

When you register, you get 24/7 access to manage your LOFT Mastercard® Account online from any device, including your computer, tablet or smartphone. Pay your bill, view or print monthly statements, add or change your contact information, sign up for paperless billing — and much more.

Haven't received your card yet? You will need your card number to complete registration. Cards usually arrive within 7-10 days of being mailed. Please return to register once you receive your card.

Register Now

Get help. Find answers. Learn more.

  • What do I need to do to start using my new card?

    Activate your new card to start shopping and earning

  • How do I activate my credit card?

    You may activate your new LOVELOFT Mastercard® in two ways: online, by clicking or tapping the Activate Now button located near the top of this page; or over the phone, by calling the phone number provided with your new card any time. Activate your new LOVELOFT Mastercard now.

  • I have additional buyers who also have cards on this account. When can they begin using their cards?

    As the primary account holder, you will need to activate each card for your authorized buyer before they can be used. Authorized buyers cannot activate their own cards online. Activate your card as soon as you receive it in the mail. Also, please be aware that only the primary account holder has access to log in to the account online.

LOFT Mastercard® - Program Details (11)
About Comenity

You may not know us, but we help build the credit programs offered by many of your favorite retail brands — serving you through Comenity Bank and Comenity Capital Bank.

Comenity offers you dedicated tools and award-winning customer care to make it easy to access, manage and monitor your accounts. And as community members, both Comenity Bank and Comenity Capital Bank work to support local efforts to improve housing, financial literacy and other social initiatives.

Our credit programs are all about you and the brands you love.

We're here to ensure your account makes your experience with your favorite brand even better. You chose your credit card or account because you love the brand, and you keep it because of the great benefits and special status being an cardmember brings. We design our credit programs to be clear, easy to use, and easy to manage. That way, you can enhance your life with the things you want and need.

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LOFT Mastercard® - Program Details (2025)
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